Despite the strengths and historical dominance of quantitative research in the health care domain, the importance of rigorous qualitative research as both a complement to, and a mechanism for, augmenting quantitative methods is increasingly being recognized and used across health-related disciplines.

PRECISIONheor’s Suepattra May-Slater, Meaghan Roach and Richard Murphy explain why it’s essential to augment the hard data from quantitative research with the patient-related soft data generated from qualitative research.

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